Brands I’ve Had the Pleasure to Work With

Since 2013, I have been deeply committed to Partner Clients' journeys.

From small startups to household brands, I share a common passion for entrepreneurship and unique user experiences.

Naked Cashmere


Full Site Design
UX & UI Design
Creative Direction
ADA compliance

Creative Direction Goals:
Edge to edge design
A design that felt elevated and luxurious
Lots of movement

Naked Cashmere wanted a fully re-branded website to match their new, updated branding. They wanted a look and feel that was high-end and felt like coastal luxury.

As the acting Design Director on this project, I made sure that their new brand voice was loud and clear in the new design. They expressed their desire for edge-to-edge design, lots of movement, and nothing that felt too symmetrical.

before

Hugo Boss


Klaviyo Design
Creative Direction
Email Marketing
Team mentorship

In my role as the Design Director for this project, I provided oversight and guidance to the team of designers involved. I supported their professional development, encouraged the expansion of their skillsets, and offered creative direction for email campaigns. Additionally, I identified and addressed an ADA compliance issue originating from the brand itself.
I worked closely with the strategists to ensure full execution of brand vision and values with a focus on results.

20% Increase in a Email Sales
60% Increase in Open Rate
+900% 12 Month ROI

Calvin Klein


UX Design
Wireframing
Creative Direction
Branding & Storytelling
Logo Design

I spearheaded the transformation of Calvin Klein's rewards and points system, presenting innovative design concepts to CK stakeholders. Captivating them with compelling storytelling and a deep immersion in the brand, successfully reframing the structure and design of the user experience. Led the development of wireframes and designs, revolutionizing the management of points and rewards within the platform.

Launching soon

Additional Brands I’ve Worked With

LoveShackFancy

UX Design
Creative Direction
UX Audit

Using Baymard and Analytical tools such as HotJar, created a comprehensive audit of their website, focusing on where conversions were being lost. Created a 120+ page deck focusing on places of conversion loss, ADA compliance, glitches, lack of best practices, and more, leading to a comprehensive re-design and re-structure, raising AOV and conversions.

Good Counsel

UX Design
Creative Direction

Focused on UX design to help transition from Good Counsel’s old subscription box-only based model to a new shopping experience. Focused on color theory, ADA compliance, and overseeing the design of custom shopping modules and sections.

Since 2013, I've been immersed in the world of Shopify sites.
The portfolio examples below showcase sites that I've meticulously crafted from the ground up. From store setup and branding, to UX/UI design, custom coding, backend customizations, SEO optimization, mentorship, strategy, and beyond – I've been responsible for every aspect.

Mielle Organics


Full Site Design
UX & UI
E-commerce Strategy
Custom Community Site
Social Media Campaign

Mielle Organics is well-known for their amazing haircare products. When their WordPress website went down, I moved them over to Shopify and had them back up and running in less than 24 hours, ensuring they didn’t miss out on thousandths of dollars in sales.

Fire Dept Coffee


Full Site Design
UX & UI
B2B and B2C Sections
E-commerce Strategy

Re-designed and re-created the Fire Dept Coffee website, including custom solutions for B2B sales, wholesalers, and firefighters.
The new site launch doubled their sales.

Dollop Gourmet


Full Site Design
Re-platform
UX & UI
E-commerce Strategy
Custom graphics & design

Transformed Dollop Gourmet's outdated Wordpress website to Shopify right before they aired live on Shark Tank. Winner of Cupcake Wars and now with a deal from Barbara Corcoran, I made sure their website launch went smoothly and was able to handle the huge influx of traffic from airing on Shark Tank.

OOBY’S MIX


Full Site Design
Re-platform
UX & UI
E-commerce Strategy
Custom fonts

OOBY’S is rapidly emerging as the premier smash cake mix brand. As they underwent exponential growth, I transitioned them from Squarespace to Shopify. I completely redesigned their website, implementing new color palettes, a distinctive user interface, and tailored product page settings and content.

Brands. Reimagined.

Brands. Reinspired.

Brands. Redefined.

Brands. Reinvented.

Additional Partner Clients

Over the years, I have had the pleasure of working with brands from all niches. Here are just a few.

Health, Wellness & Beauty

Essations / haircare
EssationsPro / haircare
CloSYS / dental care
My Sacred Spine / health
Beauty of a Site / beauty
Vitafol / vitamins
Liquid Money / perfume
Yash Hair / haircare
Passport to Organics / skincare
Glamour Dolls / makeup‍‍
BalanceGenics / supplements

Home & Garden

Emperor Clock / home goods
Point Two Design / art
Marble Products / marble
Harvest Green / mattresses
Fire Wood Creations / art
McLaughlin / home goods
American Tent / event tents

Jewelry & Accessories

Fiona Rose / jewelry
Sierra Moon / jewelry
Refine 309 / accessories
Khutsala Artisans / jewelry
Your Bag Tag / accessories
M‍azedara / fine jewelry

Gifts & Other

Sts. Constantine / church
The Thought / greeting cards
Busy Baby Mat / baby mat
‍Cliff & Pebble / coffee
Heart of Michigan / MI gifts
OCTS / Orthodox Translation
Your Bag Tag / bag tags
Trees for the Holy Land / trees

Throughout my experience, I’ve collaborated with numerous Shopify stores, each displaying a unique appearance spanning various sectors, including high fashion, fine jewelry, home goods, firearms, and tech. The diversity in my portfolio is a result of my commitment to carefully listen and comprehend your business, ensuring that the end result meets your specific requirements rather than just delivering a flashy website.

Food & Drink
‍‍
A Simple Cake / weddings
OSTRIM / jerky
Cora / gelato & coffee
Burke / candy & ingredients
Petite Puf / cotton candy cart
TeaLula / loose tea

Clothing & Fashion

R. Hanauer / bowties
Cabana Canary / clothing
Valani / green fashion
Mom2B / maternity rentals
Blue Marc / baby fashion
House of Sofella / kids
Goat Milk / kids fashion
Seesaw Society / kids
Sydney's Clothing / plus size
Sydney's Wholesale ‍/ plus size
Baby Jar / baby accessories‍
Store 5a / high fashion resale
Bloom / custom robes
Sovereign Soul / fashion
ProSport Outdoors / waders
Girls Who Lift ‍/ sportswear
Chicago Flag Gear / clothing
Bambina Swim / swimwear
Shop 500 / boutique
Gabri Isle / kids
Maven Women / sustainable

Tech & More
‍
RapidLED / LED Lights
Tactical Edge / firearms
Tactical Sports / gear
Madison / machinery
MAMMAWAY / accessories
VGR / distilling yeast
‍The Spill Store / spill cleanup
Ideal4Students / electrical
Aquarium Overload / aquarium
Leader / motorcycle
Patton'd Comedy CPR / CPR
Insurance CT / CE

Other

Campeche Cove / vet care
Well-Rooted / pediatrician
Heron / property inspections
Dog Park Outfitters / agility
LITH Legion / legion
Yellow Bliss Co / party supplies
Francheska / esthetics
Irriguide / dental
Dogs for the Earth / dog food
Market St. Creative / consult

Let’s chat